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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the [world's](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) most significant market show in Las Vegas high-end jets are drawing buyers with their sleek silhouettes, plush cabins - and significantly, their use of alternative fuels.
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[Fuel producers](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) and jetmakers are keen to display unique types of aviation fuel considered less damaging to the environment, from used cooking oil to the noticeably less attractive meat waste.
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Business jet operators, like airline companies, have acquiesced environmental pressure on aviation and dedicated to halving carbon emissions by 2050 compared with 2005.
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Their hope is that embracing renewable fuel to curb emissions could make business jets more attractive to environmentally conscious purchasers - particularly corporations dealing with questions over sustainability from or green campaign groups.
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The accessibility of less contaminating private jets might likewise spare the rich and famous the negative promotion experienced by Britain's Prince Harry and his other half Meghan over a current personal jet trip to southern France.
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Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from [inedible beef](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) tallow.
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The most recent waste-based fuels include "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) producer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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A few of the other 79 airplane on display are anticipated to be powered by 150,000 gallons of other eco-friendly fuel blends expected to be pumped at the program.
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FLIGHT SHAMING
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Private jets [represent](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) less than 0.1% of total yearly carbon emissions worldwide, however can produce, usually, approximately 20 times more carbon emissions per [traveler](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) mile than jetliners, according to the London-based personal charter company Victor.
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Prince Harry has actually protected his occasional use of private jets to ensure his family's security, and has actually said that on the rare events he does not fly commercially he offsets his emissions.
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But [planemakers](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) state events such as the furore over his itinerary have actually added [fresh difficulties](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) for a market currently making every effort to justify its contribution to cutting business costs.
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"Incidents of flight shaming including the use of personal jets are regrettable when you consider that our industry has delivered fuel performance enhancements of 40% over the past 40 years," stated Bombardier [Aviation](https://www.bloomberg.com/profile/company/MNELF:US) President David Coleal.
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Bombardier thinks [increased sustainable](https://www.google.com/search?kgmid=/m/0cqd_rb) fuel use will help the market make inroads with [corporations](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) and rich purchasers. According to market data, billionaires only have a 19% business jet [ownership rate](https://forest500.org/rankings/companies/mission-newenergy-limited).
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But even an image remodeling - with jets sporting stickers like "this aircraft flies on renewable fuels" and organisers [including alternative](https://forest500.org/rankings/companies/mission-newenergy-limited) fuel pumps for going to planes - is not likely to satisfy all critics at the Oct 22-24 luxury jet occasion.
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Environmentalists and some experts remain hesitant that biojetfuels, generally combined 50-50 with kerosene, will make a significant [influence](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) on public perceptions about [luxury travel](https://www.zoominfo.com/c/mission-newenergy/346542889).
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"No amount of [Jatropha](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) or Brazil-nut fuel can make service jets look eco-friendly," said air travel [analyst](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) Richard Aboulafia.
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Demand from organization jet operators for eco-friendly fuels now far exceeds supply and their interest might drive future production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) at its California plant, might broaden production approximately 150 million [gallons](https://www.crunchbase.com/organization/mission-newenergy) by 2022.
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Corporate charter companies and experts are also seeing more interest from clients who want to purchase carbon credits to offset emissions from their [flights](https://www.businessnews.com.au/Company/Mission-NewEnergy).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a corporate jet [utilization](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) study his company just recently finished for a Fortune 500 business.
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"At the end of the day, I think that cost, cost per hour, variety, speed and efficiency, that's still the (sales) driver. But I think individuals are ending up being more mindful of the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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